Hello,
I’m Jaimee!

A visual creative and food lover with a knack for creating delicious aesthetics.

With over 14 years of experience in design, and 4 years in food & product photography, I’ve found my sweet spot in blending two of my greatest passions: aesthetics and all things edible. Based in the windy city of Wellington, New Zealand, I bring a unique perspective to food photography and branding, shaped by a lifetime of curiosity, creativity, and a love for flavour.

My passion for food began early—I vividly remember the sheer joy of holding two gingerbread cookies at once as a baby (a story my family loves to tease me about). From those early days of asking, “Where’s the food?” to years spent documenting my meals long before #foodporn was a trend.

Living in London and Amsterdam for 10 years opened a portal to different cultures, always explored through food. Those years shaped not just my palate but my creative perspective. Traveling and cooking my way through new experiences helped me hone my skills as a designer, an avid home baker, and a passionate food photographer.

With a formal background in design and branding, I offer a niche service tailored for food businesses and product owners who want their visuals to shine.

Returning home to New Zealand has given me the chance to put down roots, build my dream photography and design studio, and collaborate with like-minded creatives, entrepreneurs, and business owners who share my passion for food and design.

Whether you’re looking for a hands-on creative with fresh ideas, a positive energy boost, or a partner to bring your vision to life, I’d love to help you tell your story.

Let’s create something beautiful together.